
Hi there, I’m Annie.
I am a UX designer based in Central London. I create thoughtful experiences that are built for everyone to use and enjoy. I believe that, as a designer, I have a mission to genuinely care for the people I design for.
Growing up, whenever someone asked me what my dream was, I would always say, “I want to be an artist”. I was constantly immersed in creative activities - drawing, painting, pottery, designing, and daydreaming about what I could create next. In the midst of all that, technology started to become a big part of my life as well, and my interest in the ever-evolving digital world continued to grow.
Previously, I worked a variety of roles across diverse industries. Despite the differences in these roles responsibilities, I consistently sought ways to enhance the experiences of my colleagues, students, and customers. With each new position and the outreach it afforded, I aimed to create meaningful improvements for everyone.
My experiences in these roles have sharpened my skills in communication, design, working in a fast paced, high-pressure environment, empathizing with people, doing research and analysis, identifying goals and needs, and efficiently finding solutions to a broad variety of problems and user pain points.
How did I get into UX?
My journey into UX design was driven by my love for helping others and creating meaningful experiences. I've always been passionate about ensuring the best possible outcomes for those I work with, and I realized I could combine my empathy for people with my art background to make an even greater impact. For me, UX design is an opportunity to blend creativity and compassion to reach a broader audience and leave the world a little better than I found it. This path feels like the perfect way to turn my passions into purpose!


Other things I enjoy…
Cooking and Baking 🧁 🍳 I am always looking for new recipes to try, especially from new cultures/cuisines. My favorites are Korean and Thai cuisine!
Games 🎮 I love playing games with friends in my downtime. Currently playing: Overcooked, Tears of the Kingdom, Stardew Valley, and Animal Crossing. I also enjoy playing board games like Longshot and Mysterium!
Creative Outlet 🎨 My favorite mediums are oil painting and pottery! But I am trying to practice my digital skill set by drawing more on my Ipad with Procreate.
Staying Active 🏊♀️ 🏸 🚲 When I get the chance I am outside swimming, throwing a frisbee, exploring a new part of the city or playing badminton. I am also down to try new things, like most recently I have taken some surfing lessons and tried out padel.
Let’s Work Together
Get in touch so we can start working together.