Zoplo

Poll the world.
Ignite the conversation.
Settle the debate.

Zoplo is a social media platform where people can come and weigh in on controversial topics. As a startup

Project Overview

Project Brief

Zoplo is a startup focusing on creating a community where people can cone together to weigh in on fun or more serious topics. My teammate (Wei) and I first met the founder at an entrepreneurship society meeting. The founder was there to introduce his business and give some advice for new startups. Wei and I saw potential for improvement in the app to help increase user friendliness and engagement. We offered to help in order to get some experience.

Challenge

Zoplo was struggling to increase their users and reach more demographics. The app depends on active users creating new polls and users weighing in on the polls to create an engaging platform.

Duration

3 Weeks

Team

Annie Lambert: UX/UI Designer & Researcher

Wei Tsing: UX Researcher

Methods

Card Sorting, Affinity Mapping, User Journey, Surveys, Interviews, Feature Roadmap, A/B Testing, Competitive analysis, User Centered Design

Tools

Figma, Figjam, Trello, Illustrator, Miro, Photoshop

How might we get more users and encourage more participation on the app?

Objective

Design a streamlined, user-friendly interface for improved navigation and usability of all existing features. Develop new features to attract and engage a broader demographic.